BELLEZZA | BRAND DEVELOPMENT

brand development, design

For the launch of Bellezza—a medspa located in Chetco, Oregon—I developed a brand package including logo, typography, color system and supporting design elements for a cohesive brand aesthetic. Referencing both the breezy colors of the local coast and the old-world Italian luxury that inspired the brand, the finished result has a confident elegance.

To ensure the brand had all the information it needed to present itself consistently I provided a brand book with clear guidelines for how to apply their logos and colors.