BELLEZZA
brand development, design
Bellezza at Chetco Medical & Aesthetics is a boutique medspa located within a full-service medical practice in Brookings, Oregon, offering a unique blend of clinical precision and spa-level luxury. Known for its heated treatment beds, calming music, and expert staff—Bellezza delivers a personalized experience rooted in both comfort and care.
I developed a brand package including logo, typography, color system and supporting design elements for a cohesive brand aesthetic and documented these elements in a brand book to ensure the brand had all the information it needed to present itself consistently. Referencing both the breezy colors of the local coast and the old-world Italian luxury that inspired the brand, the finished result has a confident elegance.
