SEPHORA | PAT MCGRATH DIVINE ROSE COLLECTION
design
To support the launch of Pat McGraths’s Divine Rose collection I designed a series of digital marketing assets. This launch was especially important as the hero release was the brand’s first blush offerings—a core product in the Color category that this brand is well known for.
RIGHT | EMAIL HERO
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BELOW | EMAIL BANNER
Sephora adds email banners to the top of their standard marketing emails to cross-promote key campaigns to a broader client base.
WEBSITE ASSETS
SEPHORA APP ASSETS
CONCEPT DEVELOPMENT
The Pat McGrath brand is known both for its emphasis on sparkling elements and its edgy branding. I created 3 initial directions to provide our team with a range of options for how best to represent the brand while still showcasing the product. Ultimately we elected to go with option 2, with an update to the background color—ensuring that the dark packaging of the products would stand out clearly in every asset.
