COLLECTIVE | 2019 WHOLESALE ART CATALOG

brand development, design

For the launch of Collective—a new wholesale art brand in Minted’s portfolio of brands—I developed the initial branding specifications, catalog and debut partner signage. This brand is trend forward and decor driven—perfect for millennial consumers looking to experiment and explore without the expensive commitment of traditional fine art. Unlike most brands, the brand will be sold through wholesale partners rather than directly to the consumer so the brand also needed to instill trust that we could meet the volume of orders needed while also speaking to their desire to capture the growing millennial market.