MINTED | 2018 REBRAND

brand development, packaging development, design

In 2018 Minted refreshed its brand. The goal was to update to a modern, design forward look, while maintaining the core artistic and luxury principles of the brand. Due to long production lead times, we decided to tackle the packaging first, knowing that the decisions made on these pieces would need to be carefully thought through to ensure the strategy would work holistically across our other touch-points.

Halftone images of our artists on the exterior of the boxes evoke the feeling of independent zines—paired with unique and refined patterns they combine for a refined look that communicates Minted’s ongoing support of independent artists. Carefully crafted quotes on the interior flaps of boxes weave together humor and inspiration.